AI Visibility, Reputation Monitoring & Recommendation β the new rules of brand discovery
ChatGPT processes 2.5 billion prompts daily. AI Overviews have reduced click-through rates for top-ranking Google content by 58%. Search is going zero-click β and brands that aren't cited in AI answers are quietly losing relevance, regardless of where they rank on Google.
What is AEO?
Answer Engine Optimization structures your content to appear in AI-generated answers β Google AI Overviews, Bing Copilot, Perplexity's instant answers. The goal is not to rank #1 in a list of links. It's to become the answer itself.
Key tactics: direct answers, FAQ schema, intent-based headings, and machine-readable language that AI can extract without ambiguity.
What is GEO?
Generative Engine Optimization positions your content as trusted reference material for LLMs like ChatGPT, Claude and Gemini. It's about being the source AI models quote when synthesising answers β not just ranking for a keyword.
Key tactics: original research, evidence-backed claims, clear authorship, verifiable data, and structured content that's easy to parse and cite.
What is AI Search?
AI Search is the broader environment β platforms like Google AI Overviews, ChatGPT, Gemini, and Perplexity that synthesize answers from multiple sources instead of listing links.
The new KPI isn't ranking position β it's citation frequency. Visitors from LLMs convert 4.4x better than traditional search traffic, according to Semrush.
What is AI Reputation Monitoring?
AI Reputation Monitoring is the practice of tracking how ChatGPT, Claude and Gemini describe, recommend and position your brand over time β and correcting problems before they compound.
Unlike traditional reputation monitoring, which tracks what people say, AI reputation monitoring tracks what AI systems say β which is what potential buyers increasingly hear first. Learn more: AI Reputation Monitoring β
58%
Drop in click-through rates from Google AI Overviews (Ahrefs)
4.4Γ
Higher conversion rate from LLM-referred visitors vs traditional search (Semrush)
65%
Of ChatGPT's 2.5B daily prompts qualify as search queries
71%
Of organisations now use generative AI in at least one function (Stanford HAI)
